Jeweler Debuts Exciting New Approach to the Tiffany Shopping Experience
Tiffany & Co. tonight celebrated the opening of its newest store with a dazzling cocktail reception that reflected the stylish atmosphere both of the retail space and its location at the Americana at Brand, a new 900,000-square-foot, 15.5-acre lifestyle destination. Developed by Caruso Affiliated, the center features fountains, plazas and walkways winding through upscale boutiques, restaurants and residences.
Tiffany & Co. tonight celebrated the opening of its newest store with a dazzling cocktail reception that reflected the stylish atmosphere both of the retail space and its location at the Americana at Brand, a new 900,000-square-foot, 15.5-acre lifestyle destination. Developed by Caruso Affiliated, the center features fountains, plazas and walkways winding through upscale boutiques, restaurants and residences.
In this welcoming atmosphere, customers will discover the new and the renowned in Tiffany design and the option to experiment with it all, mixing different looks to play up personal style and individual expression.
“In designing a more open store environment with an emphasis on experimenting with jewelry of fashion and cutting-edge design, we’ve created a new way of experiencing Tiffany that complements our long-established stores in the Los Angeles market,” said Beth O. Canavan, executive vice president of Tiffany & Co. “ I invite everyone to take advantage of this irresistible opportunity to act on impulse and have fun with the beauty, variety and superb quality of our collections.”
Customers may choose from the jeweler’s brilliant diamond collections, including Tiffany Hearts®, Swing, Tiffany Jazz™ and Metro; iconic designs such as Tiffany Atlas® and 1837™ in lustrous sterling silver; chic Tiffany Somerset™ mesh looks; and the beautifully scripted Tiffany Notes. Also available are Tiffany’s many charms in sterling silver and 18 karat gold and jewelry from the collections of Tiffany’s exclusive designers. Among these are Jean Schlumberger’s colorful enamel bracelets and Sixteen Stone Ring in sparkling diamonds; Frank Gehry’s striking Fish and Torque shapes; Elsa Peretti’s sculptural Open Heart and Bean® jewelry, sensuous Bone cuff, and famous Diamonds By The Yard®; and Paloma Picasso’s consummate rings in bold gemstone colors, along with her vibrant new Paloma’s Zellige collection.
The approximately 2,600-square-foot store features a rosewood and glass exterior and interior of multi-colored rosewood, custom furnishings in elegant neutrals and freestanding white oak display cases beneath a glowing ceiling of gold leaf.
TIFFANY & CO. (NYSE: TIF) operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. Other operations include consolidated results from ventures operated under trademarks or trade names other than TIFFANY & CO. For additional information, please visit http://www.sterlingtiffany.com/.
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Peretti's elliptical form presents an intriguing figure. 5 Sevillana™ bracelet in sterling silver. 7.25" long. Original designs copyrighted by Elsa Peretti.
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