3/22/2009

Tiffany & Co. To Open A Boutique In Berlin

Tiffany & Co. (NYSE: TIF) the world-renowned jeweler, today announced plans to open an approximately 1,670-square-foot boutique in Berlin’s KaDeWe department store, in October of 2008. KaDeWe, Germany’s premier destination for luxury shopping, is located at Tauentzienstrasse 21-24, in the city’s most fashionable shopping area.

“ We look forward to opening a Tiffany store in Berlin, which is one of Europe’s most exciting retail markets,” said Melvyn Kirtley, group vice president, Tiffany & Co. Europe. “ KaDeWe department store is a main attraction for luxury shoppers. Our prime location within the store’s elegant environment perfectly positions us to introduce Tiffany’s heritage of quality, craftsmanship and superior service to the store’s loyal clientele,” said Gitta Gräfin Lambsdorff, Managing Director Tiffany & Co. Germany/Austria.

Visitors will enter the boutique through a polished black marble arch that leads to a modern and gracious interior designed with Macassar and walnut woods, custom furnishings, handmade wall coverings, and brushed stainless steel showcases arrayed with exclusive TIFFANY & CO. collections. Among them are the jeweler’s exquisite diamonds in engagement rings and jewels of ultimate glamour; fine and sterling silver jewelry; the celebrated designs of Elsa Peretti, Paloma Picasso, Jean Schlumberger and Frank Gehry; classic collections such as Tiffany Atlas® and Tiffany 1837™ ; watches; gifts and accessories.

Berlin will be the jeweler’s fifth location in Germany. Tiffany also operates stores in Munich, Frankfurt and Hamburg,. A store in Dusseldorf is scheduled to open later this month.
Tiffany & Co. operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. Other operations include consolidated results from ventures operated under trademarks or trade names other than TIFFANY & CO.

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